The YMCA transitions to new look in the new year

CHARLOTTE – For the first time in 43 years, the YMCA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country.

The new brand strategy was introduced in July 2010 by the YMCA’s national office and included the unveiling of a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility.  In Charlotte, switching to the new logo begins in January and the Y is inviting the community to join the celebration.

On Jan. 11, 18 branches of the YMCA of Greater Charlotte will be open all day to everyone in the community for free. That includes the McCrorey branch at 3801 Beatties Ford Road.

“The YMCA of Greater Charlotte is truly excited about the new brand strategy as our opportunity to engage more people in the areas of healthy living, social responsibility and youth development,” said Andy Calhoun, president of the YMCA of Greater Charlotte. “There are many exciting changes taking place at our Y – we are building momentum, and this strategy is getting everyone from our volunteers to our members and donors very excited.”

Ys across the country will transition fully to the new brand within five years.

“We hope everyone will take advantage of this opportunity to see what we’re about,” said Calhoun. “Our switch to the new logo signifies our commitment to doing a better job of communicating exactly what the Y does in the community.  It’s about sharing the stories of community impact that we’ve always wanted people to know.”

The Y’s former logo had been in place since 1967 and was the organization’s sixth since its inception. The refreshed logo, with its multiple color options and new, contemporary look, better reflects the vibrancy of the Y and the diversity of the communities it serves. The new logo’s bold, active and welcoming shape symbolizes the Y’s commitment to personal and social progress.

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