‘Today in America’ profiles life in Mount Holly

by Alan Hodge

Field producer and cameraman Garrett Caffacus film Mount Holly City Manager Danny Jackson (left) and Mayor Bryan Hough for a segment of “Today in America.” (Alan Hodge/DW photo)

It was “lights, camera, action” last month when the crew of a cable TV show that profiles unique towns and businesses throughout the country made a stop in the Mountain Island area.

Today in America, a show that broadcasts on CNN Headline News and the Discovery Channel, travels America in search of towns, places, business and people with attention-grabbing stories. In about a month, “Today in America” will feature the people and places of Mount Holly.

“The filming went well,” said Mount Holly City Manager Danny Jackson, who spoke to the show about the city’s greenway system. “Hopefully, it will bring positive results.”

During filming, field producer and cameraman Garrett Caffacus was joined by Jackson, Mayor Bryan Hough and other city officials for a tour that included the Municipal Complex that houses the city’s government departments; the corporate headquarters of American & Efird LLC, a manufacturer of sewing threads and industrial yarns; the Freightliner Trucks manufacturing plant; Tuckaseege and River Street parks; the National Gypsum Company plant, which manufactures construction and building materials; the site of the future ReVenture Park, an eco-industrial park to be built on the former Clariant Corporation dye manufacturing facility; the Stonewater Bay neighborhood off of N.C. 16; and the Catawba River.

Although NFL Hall of Famer Terry Bradshaw hosts the show, he did not make an appearance in Mount Holly. Filming created a buzz around town as many downtown business owners and employees gathered in front of City Café to talk about Mount Holly’s second time in the national spotlight in recent months. President Barack Obama visited the Freightliner manufacturing facility during a televised March campaign stop.

“I’m stoked,” said Whitney Huffstetler, who works at the William Henry Salon. “Downtown Mount Holly is growing and exposure is good.”

Artist Renee Clemmer and photographer Tom Pacheco, both with the Catawba River Artisans, said that recent efforts to showcase the town on a local, regional and national stage should help boost its economy.

The city paid “Today in America” $24,800 for the airtime with funds from its economic and tourism development coffers, in hopes that the exposure would generate interest. City officials also recently launched a marketing campaign to rebrand the city, including a new logo and several advertisements in regional publications.

“Mount Holly is growing by leaps and bounds,” Pacheco said. “Showcasing the town is bound to bring more business.”

Caffacus said he couldn’t reveal the exact day the episode will air on CNN Headline News and the Discovery Channel, but Mount Holly viewers should expect to see their home on the small screen sometime in the next month.

Want to tune in?

For a complete list of air times for “Today in America,” go online to www.todayinamericatv.com/airings/.

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